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Descargar un libro de google books Images of strategy

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Descargar un libro de google books Images of strategy
  • Libro de calificación:
    4.79 de 5 (344 votos)
  • Título Original: Images of strategy
  • Autor del libro: Stephen cummingsstephen (eds) wilson
  • ISBN: 978-0631226109
  • Idioma: ES
  • Páginas recuento:450
  • Realese fecha:1992-1-7
  • Descargar Formatos: iBOOKS, EPUB, PDF, PGD, DOC, CHM, TXT, TORRENT
  • Tamaño de Archivo: 14.79 Mb
  • Descargar: 3344
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Descargar un libro de google books Images of strategy

" Images of Strategy" develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex."
Images of Strategy "looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.
" Images of Strategy" develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
An innovative and multi-functional approach to strategic management.
Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
Includes case examples to illustrate the chapters.
Provides further reading sections and student questions
Written by a team of top management scholars with many years of successful MBA teaching experience.